THE MESSAGE

Brandon was always unusually focused on the strength within people, particularly those who have faced trauma and the terrible burdens of urban life.

Brandon believed that people who have faced the greatest pains and indignities — in the way that we have had to confront his death — are in the rarest position not just to “recover”, but become uplifted. That by fully facing our pain, we can rise to a higher state of being.

This is the FVCE IT brand: the seemingly impossible but transcendent inversion of suffering into joy, and the responsibility to pass that joy on, instead of the hatred that is, in essence, expected of us…